Engineered for the serious pitmaster
BBQ Backed by Science
Built for Results
Developed through real-world testing and food science principles.
100,000+ backyard pitmasters trust Smoke Trails BBQ
Premium BBQ Rubs
The Rubs That Built the Channel
Special Discounts
Buy More, Save More
The more bottles you add, the lower the price per bottle, automatically applied at checkout.
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Price per Bottle
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Savings
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1
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$12.99
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2–3
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$11.99
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Save $1 / bottle
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4–5
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$10.99
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Save $2 / bottle
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6–8
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$9.99
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Save $3 / bottle
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9+
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$8.00
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Max Savings
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Our Difference
Built on Testing. Not Guesswork.
Most rubs are created by feel. Ours are developed through rigorous experimentation — controlled variables, documented results, and food science principles that produce consistent, competition-level flavor every single time.
Every rub is tested across dozens of cooks with controlled variables.
Temperature curves, bark formation, and flavor profiles, all measured.
If it can’t be replicated, it doesn’t make the cut.
Built on Maillard reaction optimization and salt-to-spice ratios.
Proven Authority
From the Lab to 100,000+ Subscribers
What started as a backyard experiment became one of YouTube’s most trusted BBQ channels. Real science, real results, real community.
Subscribers
Views
Average Rating
Audience Base
For Retailers
Retail Partnerships
Smoke Trails BBQ is now available for wholesale distribution. Our products are shelf-ready with proven consumer demand and a loyal, growing customer base.
Professional labels, UPC codes, and shelf-optimized design.
100K+ YouTube subscribers and growing Amazon presence.
U.S.-based audience with strong repeat purchase behavior.
Wholesale pricing structured for retailer profitability.
Trusted by Thousands
What Pitmasters Say
The rub is fantastic! I don’t cook brisket a lot but I also use it on my stakes and love it.
Used it for the first time on a first time brisket with outstanding results. Definitely a good buy.
Steve Gow has cracked the code !
This is by far the best brisket rub i ever used. Although I know it's composition since Steve shared it on YouTube, and could formulate it myself , i find it convenient and affordable!
Used this on a brisket this past weekend and it turned out great!! Not too salty, for me, and the blend was just right. Making your own brisket rub is not ideal, but this is worth a try!
From the Blog
Recipes & Techniques
Tested methods and proven recipes straight from the Smoke Trails kitchen. Level up your cook game.
- All Posts
- BBQ
- Beef Cheeks
- Beginner Brisket
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