Welcome to Smoke Trails BBQ
Lets Get Smokin’ !
Welcome! My name is Steve and I’m a Youtuber from Calgary, Canada.
My mission is to help you master the art of fire and smoke so you can be a BBQ legend at the dinner table and create deeper connections with family and friends.
Who is steve?
VETERAN, DAD, NERD
After serving with the Canadian Forces in Afghanistan, I became a corporate lawyer at an international law firm. That life just wasn’t for me (see below), so I started my own business! It failed, so I went into marketing & sales where I finally found my place.
Today I live in Calgary, Alberta (Canada), with my amazing wife Jackie, infant son Jacob, and smoking buddy Reggie the Pug.
When I’m not busy working or BBQ’ing, I enjoy hunting, playing D&D with friends, or gaming while walking on my treadmill (That way I can tell my wife I’m “exercising”).
What I Believe In
FAMILY IS EVERYTHING
After years of neglecting family and health to focus on a grueling career, I started barbequing as a way to reclaim my passion for life.
I started out really bad at it! But as I learned more, I felt better about myself and enjoyed a new status among family and friends as “the BBQ Guy”
And then it became more than that.
As I hosted BBQ’s, cooked for others, and CARED for others, I experienced the transformational impact BBQ had on my relationships with family and friends.
My wife loved seeing me so passionate about something, and my friends and family were delighted to see me planning events with them.
Today, I continue on my journey of perfecting my BBQ craft while building stronger connections with my family, friends and community. My personal vision is to be, and help others become, an “oak tree” of the community – someone who is always there to support family and friends, bring them together, and share some great BBQ while we’re at it.
My videos & Audience Demographics
BBQ Tutorials for Nerdy Dads
I feel at my best when I’m creating story-driven videos that incorporate just the right amount of detail, humor, and heart to keep my audience engaged. Viewers have described my videos as “detailed”, “informative”, “Hilarious”, “Dad Vlogtorials”. I take storytelling seriously and map out a 3 act structure to wrap around my BBQ tutorial content.
My viewers are from all over the world, but they are primarily 30-50 year old men living in the United States. The viewers who resonate the most with my content are dads who appreciate the detailed deep-dives that I do into the science of BBQ, with a little nerdy humor sprinkled on top.
Want to collaborate?
I am available for collaborations and partnerships with your brand, including:
- Sponsored videos and social posts
- Brand ambassadorships
- Other projects that will help tell your brand story to my engaged audience
My rates vary depending on scope of work, usage and exclusivity, but please reach out to me with all budget levels. I would love to learn more about your objectives and figure out ways we can work together.
Contact me at [email protected]